Strategy and Growth
 / 
Road Transport Logistics

Corporate Strategy

How to define the “true north” as resilient direction for the coming years and ensure a successful transformation?

Challenge

A cooperative of road transport logistic companies with a long-lasting history was at a turning point: While some business units were still highly successful, others were clearly declining due to legislative changes. In consequence, opportunities to invest free cash flows and create prosperous new business areas needed to be identified in combination with a modernization of the entire organization to master upcoming challenges.

Approach

Conves supported the strategy definition and transformation over 12 months:

  • Analysis of the financial and operational performance of each business unit
  • Thorough review of the market and arising investment opportunities
  • Data collection and completion of business cases as basis for decision
  • Multiple workshops and individual coaching with the senior leadership team
  • Support of operational execution of strategy implementation

Impact

Potential Levers

Key Takeaways

The most visible achievements were:

  • Strengthening the team spirit of the senior leadership through a shared purpose and vision
  • Identification of two new business area incl. one M&A case for market entry
  • Uplift in financial performance by >25% within 12 months